![]() Real: Our service provides Real Rates, to Real Customers and generates Real Leads. I developed principles that I extracted from the work to help drive the designs and remove arbitrary decision making: We could achieve all of that through just front end changes and copy updates. So, if my goal was to bring this work to life - but we’d never be able to deliver those specific features within our timeline - I wanted to figure out what the essence of the work was, and what problems we could solve.Īside from all the new features in the Vision work, the common thread was that it was simpler, cleaner, easier to understand, and offered a friendlier tone, which is important because the car buying process can be very stressful, and even embarrassing if customers aren’t set up for success. A good content strategy would go a long way in helping. I also noticed there was a lot of existing research around points of confusion that we hadn’t acted on yet. When I looked back at the work that wasn’t getting built, I noticed all of the “Big Ideas” required significant backend work. ![]() They worked hard on creative solutions that solved real user needs, but hadn’t learned how to partner with Product to break down the work into achievable chunks, while pushing for meaningful progress.Īnd anything that involved backend changes would increase timelines 3x. The designers had an “all or nothing” approach to their solutions. I met with designers and product managers to understand what typically gets in our way or slows us down. So, in order to set a direction forward, I had to first look back. First thing I wanted to understand was what might prevent us from delivering within this aggressive timeline. ![]()
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |